Google with plenty of complex algorithms is now better at:
- Comprehending what users are essentially searching for when they type a query
- Delivering search results that meet user intent
Adapting to this development is vital, and you can do it by making sure that your website and its content-both what is visible to users on your WebPages as well as elements that are only visible to the search engine – are well-optimized according to the latest best practices.
Furthermore, you can’t merely ignore on-page SEO because you have more control when optimizing for on-site elements.