Keyword ranking refers to the position of our URL in the search engine results page for a particular keyword. In general, a user searches for a website which consists of his desired content. Most of the users don’t know the name or title or URL of the website. In such a case, users will search for the content in a website through the keywords. These keywords pick the URL of a webpage consisting of that particular keywords and list it on the search engine results page. Keywords are directly related to website traffic and conversion ratio.
Any company that wants to generate online business and gain more internet traffic through websites, keywords play a prominent role. Search engines will only work on keywords and their structures. Every search engine has its algorithm, algorithms are coded in such a way, that their significant focus should be the keywords.
Background mechanism of keyword:
If the user enters a keyword in the search bar of any search engine, crawlers will start crawling for the webpages based on this particular keyword. Once the crawler finds the keywords, search engine algorithms will pick the relevant URLs and list it on the search engine results page. One webpage can contain several keywords and results in ranking differently for different keywords.
Theme behind search keywords:
Keywords are the only source to search for the websites. Many researches have proved that keywords represents the theme behind the human mind. It’s a psychological thought about how the user will enter the keyword to search the websites, also the way he choose to pick a URL listed on the search engine results page. Many analyses have proved that more than half of the users will click on URL’s listed on the first page of SERP’s. To make our URL’s listed on the first page of SERP, our URL should rank better for that particular keyword.
How to improve keyword ranking:
There are various keyword ranking strategies. It’s all about the SEO firm’s choice to pick the ranking strategy. Focusing on long-tail keywords are also one of the strategies to improve keyword ranking in SEO. Long-tail keywords are the combination of multiple keywords to frame a short statement. These Long-tail keywords are uncommon and have their advantages. Some of the SEO companies are targetting long-tail keywords as they are less competitive, and they can achieve a better ranking of our website. It reduces the time and effort in the SEO process. Long keywords are more informative to serve better.