Header tags importance in SEO

In the early stages of SEO, header tags are the key factors of ranking. All the keywords should be in H1′s to achieve ranking. During those days, google use to focus only on a keyword-based search string. Hence including keywords in header tags played a prominent role in keyword ranking.

That doesn’t stay longer, days have changed, and SEO techniques have updated according to Google algorithms. Still, some companies use the keywords in H1, H2, H3…. as a common practice. Even though it’s not useful, people still use the keywords in the H1 or H2 because it became a habit. It became common practice or a basic norm to start optimizing a webpage but not thinking how useful it is. Analyze, and have a look at some of the top-ranking sites for a specific keyword, they are less likely to find the keywords in header tags.

John Muller from Google has explained how header tags work in SEO. He explained clearly how and what’s the best way to use H1, H2, H3… tags.

Muller started his explanation stating that it’s a wrong assumption, merging the keywords in the headings of a webpage in the belief that H1, H2, H3… are the key ranking factor in SEO. He also told, that according to, google algorithm headings are also a part of the content. According to the Google Algorithm, the meaning of the text never changes even though it is in the H1. The headings represent the context of the topic. It is an outdated belief that header tags are key SEO elements in ranking factors. Over that, people use to think that H1 has more importance than H2, and H2 stands one step ahead than H3, and so on. Considering H1 as the highest importance header tag and H6 as the least one, people use to classify their keywords. People use to follow the thumb rule blindly, the most prominent keywords included in the heading should be applied with H1 tag and the lease with low-level header tags. This approach will not longer help in ranking.

Headings always represent the context of a paragraph. Specifically, H1, H2… help search engines understand what the content is describing. They help search engines to categorize and index the pages accordingly. Hence keywords are not required to rank, and it’s not at all a ranking factor these days. Thinking blindly that your page is ranking better because of the keywords included in the H1 or H2 is a wrong assumption. It’s time for us to understand that search engines can understand the content in a better way. Using header tags for the heading makes Google understand the content precisely. So, Google can list out the page in SERPs to provide accurate information to the user for the given search query.

Muller finally concluded, saying that there is a minute difference need to understand. We should understand the difference in the results shown in SERP. There might be a slight change in the results when keywords included in the header tag and when not included in the header tag. We are successful when Google understands the content better with the heading and ranking better for our expected keywords. It is clear from Google that, including keywords in heading and applying header tag will not improve ranking. Hence, going forward, please focus on the heading which apt the content but not just try to add the keywords.

Finally, Keywords included in the headings and applying header tags are not necessary to gain ranking. They are not at all a ranking factor. Headings are representing the context of the content. Header tags are for the communication purpose to make google understand our content. Using header tags will help google to categorize our content while indexing.

Heading Tags, Heading Tags for SEO

Top 5 reasons of your indexed pages going down

In general, web pages indexed by google are very prominent for our website ranking. First, we need to check whether our webpages have indexed by Google or not. We can check our website indexing status through site URL operator, and we can check through sitemap submissions in Google search console. The number may vary, but let us conclude about our webpages got indexed.

If the pages are not indexed, there could be various reasons like Google didn’t like our webpages, or it’s not that easy for Google to crawl through our webpages. In such cases, we have other alternative ways to get our pages indexed by search engines.

As of now, we wanted to know the reasons for our indexed paged going down. If we realize that the number is getting decreased while checking the indexation status. There could be various reasons like Google might have penalized us, Google though that our pages are irrelevant, or Google is unable to crawl through or pages.

We have listed out the top 5 reasons and tips to analyze and fix the issue of indexed pages going down.

Are the pages loading properly: Crosscheck and ensure that our domain has a 200 HTTP server status. Check for our website loading time and check if the server is experiencing any downtime. Check if our domain got recently expired or renewed late. Errors and page bouncing are not a good sign in website ranking.

Did you change your URL’s recently: If you have done any modifications in CMS, backend programming or changes in server settings, that may result in changes in domain and sub-domain. There are high chances that search engines remember the old URLs but, if they don’t redirect properly to the new URL, consequently, the pages can become de-indexed. Make sure that our URLs redirect to the right URL if in case of any changes.

Have you fixed plagiarism or duplicate content issues: Existing duplicate content in our webpage is always a negative sign. Always try to maintain unique content to boost our website. Fixing duplicate content includes 301 errors, canonical tags, unindexed meta tags, or disallows in robots.txt

Webpages time out or long loading time: Some servers have bandwidth restrictions, these servers need to get upgraded immediately. Sometimes there could be an issue related to hardware. Fix it by replacement or upgrading as per the requirement. Check for website blocks and securities and fix it.

How search engine bots are seeing our website: Some times, our thought process is not matching from search engine spiders algorithms. Check if the developers have followed all the On-Page SEO elements while developing the website. Check if the content is accepting SEO norms or not. Check for the internal links, bouncing URLs, Load-time, redirecting links, etc. Fix the issued diagnosed with the links. On-page SEO techniques are the key features while developing a webpage.

 Analyzing these top 5 reasons and fixing the errors will reduce the risk of degrading our indexed pages.

Google Index, Indexing Errors, Search Engine Indexing, Website Index

How does XML Sitemaps helps in boosting SEO?

What is an XML Sitemap:

In general, XML Sitemap’s refer to an XML file consists of a list of URL’s related to your website. Sitemap’s acts as a navigator to the search engines to provide directions to reach the website URL’s. Providing sitemaps to the search engines makes it easy to index the webpages. XML Sitemaps contribute to boosting SEO as it helps search engines to locate pages on your website.

Usually, search engines crawl through the webpages to identify the exact content for a given search query. The main idea behind submitting the sitemaps are to index the content of our website and make the origin available to the search engines. When google parameters identify our content as original, that helps our website ranking better.

Purpose of XML Sitemaps:

XML Sitemaps consists of a list of URL’s recommended to be crawled by search engines. Submitting our website URL’s to google is one of the fastest ways to make our webpages getting indexed. It is not mandatory to mention all the URLs in sitemaps. We can omit a few unnecessary URLs like webpages which we don’t want to get indexed.

Unfortunately, a large amount of data is dumped and posted through various questions and answers with similar keywords. A junk, irrelevant, and un-verified data is present is most of the forums, comment boxes, blogs, sites, etc. This data containing similar keywords creating an ambiguous situation for search engines while crawling. Most of the time, search engine crawlers identify these un-verified blogs and comment boxes with the exact keyword phrase, as suitable content for their search query. This practice has become a pitfall for search engines and their users, as the search engines are unable to provide the most relevant URL to the users, over that they are listing the junk URL’s. To overcome this situation, we can provide the proper content locating proper URL through sitemaps. Through sitemaps, search engines can index the webpages more accurately.

How to use XML sitemap’s to boost SEO:

Do follow Google guidelines: New website holders and small business holders will go with automatically generated sitemaps. It’s better to focus on the URL’s and recommended to create a customized sitemap according to google guidelines.

Google specifies that all XML sitemaps should follow a specific protocol. You should use UTF-8 encoding in XML sitemaps and begin with the following tag:

<urlset xmlns=”https://www.sitemaps.org/schemas/sitemap/0.9″>

If you want to make your webpages highlighted by Google and other search engines from millions of websites quickly, submit the sitemap index to Google Search Console and Bing Webmaster Tools.

Include Hreflang tags: This is an optional feature. By using the Hreflang tag, the link indicates the different languages for your URL.

<xhtml:link rel=”alternate” hreflang=”en-gb”

Include LOC and LASTMOD tags: LOC represents the URL of the page. LASTMOD represents the date of the last modification of the file.

<lastmod>2020-01-02</lastmod>

Changefreq: Changefreq indicates the frequency of changed content over time.

<changefreq>monthly</changefreq></code></pre>

Compress to Gzip: We can compress our Sitemap files using gzip to reduce the bandwidth requirement.

sitemap.xml.gz

Priority: Priority refers to a number, which could be either a 0 or 1, to show the liveliness of the content. If we set high priority for every page, the search engine will mislead and pay no attention. Usually, the highest value (1) refers to the home page.

<priority>0.5</priority></code></pre>

Markup’s: It is mandatory to follow the markup rules. To avoid inaccurate results and duplication, we recommend checking the markups more frequently.

SEO Sitemaps, Sitemap, Webmaster Sitemap, Website Sitemaps

How internal links helps for On-Page SEO

What are links, internal links, and external links:

Links that generally refers to hyperlinks that re-direct to another webpage. The hyperlinks from a webpage that point to another webpage of the same website are known as internal links. A user landing on our website by clicking a hyperlink from some other website, these links are known as external links.

How search engines view internal links:

Internal links are also one of the techniques of On-Page SEO. Internal links will connect with the content and represents our website structure to the search engines. Google crawler will focus on internal links to judge the content of a webpage. Internal links describe the hierarchy and navigation of the entire website.

We need to have many webpages to create many internal links. It helps the user to stay for a long time on our website. Short and smooth content with internal links makes the user feel more accurate and more informative. Improving appropriate internal links help to increase the individual page traffic.

Role of internal links in boosting a website:

Internal links play a vital role in content marketing. We can categorize the content and its sub-topics using internal links, instead of imposing the entire text in a single page. Every topic should have a separate webpage and accessed through internal links from the main content. Finally, every page will have a new entry and helps the user to spend time on our website, digging deep through the links. This process of internal linking technique boosts our website SEO.

 

What is keyword ranking and how can I improve my keyword ranking

Keyword Ranking:
Keyword ranking refers to the position of our URL in the search engine results page for a particular keyword. In general, a user searches for a website which consists of his desired content. Most of the users don’t know the name or title or URL of the website. In such a case, users will search for the content in a website through the keywords. These keywords pick the URL of a webpage consisting of that particular keywords and list it on the search engine results page. Keywords are directly related to website traffic and conversion ratio.

Any company that wants to generate online business and gain more internet traffic through websites, keywords play a prominent role. Search engines will only work on keywords and their structures. Every search engine has its algorithm, algorithms are coded in such a way, that their significant focus should be the keywords.

Background mechanism of keyword:
If the user enters a keyword in the search bar of any search engine, crawlers will start crawling for the webpages based on this particular keyword. Once the crawler finds the keywords, search engine algorithms will pick the relevant URLs and list it on the search engine results page. One webpage can contain several keywords and results in ranking differently for different keywords.

Theme behind search keywords:
Keywords are the only source to search for the websites. Many researches have proved that keywords represents the theme behind the human mind. It’s a psychological thought about how the user will enter the keyword to search the websites, also the way he choose to pick a URL listed on the search engine results page. Many analyses have proved that more than half of the users will click on URL’s listed on the first page of SERP’s. To make our URL’s listed on the first page of SERP, our URL should rank better for that particular keyword.

How to improve keyword ranking:
There are various keyword ranking strategies. It’s all about the SEO firm’s choice to pick the ranking strategy. Focusing on long-tail keywords are also one of the strategies to improve keyword ranking in SEO. Long-tail keywords are the combination of multiple keywords to frame a short statement. These Long-tail keywords are uncommon and have their advantages. Some of the SEO companies are targetting long-tail keywords as they are less competitive, and they can achieve a better ranking of our website. It reduces the time and effort in the SEO process. Long keywords are more informative to serve better.

Bounce Rate in Digital Marketing

Bounce Rate in the field of Digital Marketing refers to online traffic. The term bounce rate refers to the entry and exit ratio of online visitors to our website. It’s a statistical data representing the percentage of online visitors entering and exiting immediately from our website instead of staying or spending time on our website. The word bounce is applicable only if the visitor enters and leaves from the website instantly. 

According to the search engine algorithm, if a genuine visitor enters a quality website, they should spend some time and get engaged with the website. If the visitor exits from a website instantly after entering, search engines believe that either the visitor was not genuine or the website content is not relevant. In both the scenarios, if the quality of a website poor and potential visitor lacks, the bounce rate increases.

Reasons for high Bounce Rate:

  1. Poor website quality: If the website is not user-friendly and not easily accessible to the user. If the website loading time is more. Outdated website design. Lack of quality images and videos. Lack of security and certificates. 

  2. Irrelevant content: The content is incomplete and not informative. The content is not representing the image or video presented on the website.

  3. Broken URLs: The URL link of a webpage is unable to access by the user. No proper internal links and poor internal navigations.

  4. Non-potential visitor: Either the visitor has entered the website by mistake or, he found that this website is not relevant.

  5. Wrong hyperlink: Hyperlink is redirecting to the wrong webpage.

How Check SEO helps to decrease the bounce rate:

Check SEO is one of the On-Page SEO Score checking tool. Check SEO has a brilliant algorithm to analyze your website and give the result. Check SEO’s unique algorithm will analyze the website irrespectively. It is not specific to a single search engine. It provides results genuinely based on all the search engines.

Enter your website URL in Check Seo to know your On-Page SEO Score. You can also find the details of your On-Page elements. You can increase your score by updating the website based on Check SEO report. You can find the term called Broken Links in General category of Check SEO results page. It shows the number of broken links available for your website. If the number of broken links are more, obviously there are high chances of increase in bounce rate.

Speed and security category from Check SEO results page gives the complete information about your On-Page SEO, which may impact on your bounce rate. There are various elements from speed and security category like load time, file size, flash test, URL redirect, canonicalization, https test, etc. 

 

On-Page SEO Score in Check SEO

 

Once you are ready with the website, then getting your On-Page SEO score is very simple. There are various free online analytical tools available to monitor your webpage Status. Check SEO is one of the best URL’s SEO score checking online tool. Just enter your URL in the Check SEO tool and get a report along with the overall marks. The overall rating depends on various Search Engine Optimization factors. To achieve a good number for our URL, we need to follow the guidelines provided by Google algorithms. We should include all the On-Page elements to satisfy the Google algorithm and finally tends to gain a good rank.

Why we need to check On-Page SEO Score:

 

The Check SEO report helps to analyze our webpage drawback areas. It provides the complete information about the health of your webpage. Most of the analyzing tools provide webpage ranks for a specific search engine, whereas Check SCO provides the score for all the search engines. Our algorithm behind the analysis is highly accurate, and they update according to the latest version of various search engines. Checking the URL’s SEO ranking is very important to gain the attention of search engine crawlers. If our webpage satisfies all the On-Page elements related to search engine algorithms, it will be easy for the crawlers to get attracted to our webpage. Ultimately, search engines will list our URL on top of the SERP and high chances of getting internet traffic.

In the current generation with the latest search algorithms, On-Page elements play a vital role in indexing and getting online traffic. Every On-Page feature have a specific weight in the field of Search Engine Optimization and contributes their part to increase the marks and rank better on SERP’s. In the past, most of the firms use to focus more on Off-Page to increase online traffic, but at present, just concentrating on Off-Page techniques might not help you to gain online traffic. We need to focus on On-Page as well, Analyze the On-Page optimization score to know the drawback areas, and improve it accordingly.

 

Benefits of Check SEO:

  1. Check SEO provides the On-Page SEO Score along with a report.

  2. Check SEO will not score a URL based on a specific search engine. It will generate the score considering all the search engines.

  3. Knowing your score through Check SEO will help you to analyze your standard on all the search engines.

  4. Check SEO will provide a report with all the On-Page elements. This report helps to analyze our On-Page drawback areas.

  5. Improving our webpage depending on the Check SEO report will help you to score better on all the search engines. Finally, it results in generating online traffic through all the search engines.

 

How Check SEO team helps you in On-Page SEO:

Not only providing the webpage report, we also support to improve your URL rating. Improving the website score will lead to get more online traffic. Getting more online traffic will turn into leads and generate business. Check SEO has an expert level team to support the firms and help them in getting more traffic. Ultimately Check SEO helps to grow globally and financially.

 

Why Content is important in On Page SEO?

On-Page SEO plays a prominent role in getting more online traffic to our website. On-page optimization deals with the content of a webpage. Search engine crawlers crawl through the website content and hit the web page for the given search keyword. Content should be prepared to comply with the guidelines provided by Google Algorithms. The backend process runs between the search keyword and picking up the websites by the crawlers depends on the content of a webpage.

Once the search keyword given in the Google search bar, Google crawler starts crawling through all the websites to find the webpage containing that particular keyword. Google crawler crawls through the webpages to find the keywords based on its algorithm and list out in the search engine results page. On-page content should be prepared in such a way so that crawlers should be able to find our webpage best to list it on the results page.

Now On-Page SEO techniques come into the picture, so that how our listed webpage should rank better and move to the top position in the results page. Preparing proper content helps crawlers to pick the webpage, crawlers will not help to list our website on top and make it visible to the user. Crawlers will identify the webpage containing the keyword, its the task of a search engine algorithm’s to list it on top or not. To bring our webpage on top of the search engine results page, various SEO techniques to be followed. An on-page SEO technique is one among them, which helps to list our webpage on top and increase online traffic naturally.

Some of the basic SEO Features to concentrate while preparing the content are as follows, Title Tag, Meta Keywords, Meta Description, Header Tags, Keyword Density, Plagiarism, Images, Alt Tags, Internal Links, etc. Preparing the content of a webpage involving all the above elements and following search engine algorithm guidelines will help our webpage to rank better. Once after achieving our target to get the webpage on top of the search engine results page, we can expect a few hits and leads to more online traffic.

Blindly preparing the content with all the above On-Page SEO elements to make our webpage more effective without analyzing will not help us. Using all the On-Page elements to grab the Google Algorithm may mislead sometimes. Imposing the content based on a keyword may backfire sometimes. In an intention to raise our website and its traffic, people try to prepare the content with all the On-Page SEO elements, and they try to grab the attention of Google algorithm but, this kind of blind approach may backfire and high chances of degrading our website and sometimes it may go to spam.

 

Content for SEO, Importance of Content in SEO