Importance of on page optimization



One of the most fundamental aspects of online marketing is Search Engine Optimization (SEO). There are several features in considerations in SEO but one of the most significant areas of focus is on page Optimization. On-Page SEO is taken within the website to improve its position in search rankings, it includes measures to optimize the content or to improve meta descriptions and titles and convey external links from other sites.

On-page optimization is also referred to as on-page SEO. It entails optimizing internal fundamentals of your website pages to make them further search engine friendly. It assists search engines to comprehend your website better, to determine if your content would be relevant to people seeking information about anything online using a set of keyword. 

Organic web search or else natural search engine results still sits at the top of traffic sources used by survey respondents. The report also states that this percentage is growing at a steady rate as well as is expected to continue growing in the next couple of years.

This is the reason why it is very essential to optimize your On-page SEO if you want to have targeted visitors knocking on your online doorstep. However, it doesn’t mean that you decide one internet marketing channel over the other and drop the rest altogether. To get the maximum results, you need to explore each of these channels and select which can be combined with SEO to get better results. On-Page is important because it tells Google all about the website, it helps your site to optimized to eyes of visitors and search engine bots. 

Creating and publishing your website is not enough for bots, we need to optimize it for Google for better rankings and to attract new traffic. Every part of the On-Page should be optimized by you, so let us discuss the elements of On-Page SEO.

On-Page elements

High-quality content

Content is the master for On-Page SEO, it tells the search engines and visitors what the website is all about. The quality content consists:

Choosing relevant keywords


 add relevant visual content

Develop content and share it

Page titles

Your website titles are most important for SEO, they tell both the visitors and search engines what they find on the web pages. To improve your page rank be sure to include the focus on keyword for each page title. Here are some practices for titles

  1. Make sure you have written a title under 70 characters.
  2.  don’t stuff your title with keywords
  3.  don’t use all capital letters in the title of the page


Headers helps to organize the content for the user, sits top on the web page. It is a part of a consistent user experience although the design of every header may be different for each site the navigation will be the same. 

Meta descriptions

Meta descriptions are part of On-Page SEO, it consists of short descriptions that appear under the title in search results. It may not be a factor for page ranking but this helps to improve conversion rates for the site.

  1.  The meta description should be under 160 characters
  2.  include relevant keyword

Image alt tags

Image alt tags are for images in your website, it tells to bots and other search engines what your image is about. Nowadays Google delivers image-based results as search-based results. It seems the visitor may discover your site through your images.

  1. Make it descriptive and specific
  2.  keep it shorter than 125 characters
  3.  Don’t stuff keywords


for your website URLs should be simple that can digest to visitors and search engines. make it simple and here are some tips for creating URLs for the website

  1. mainly use https if possible
  2. Use one or two keywords

Basics of On-Page SEO

Right Set of Keywords

Importance of keyword research as well as selecting the right sets of a keyword to target your internet marketing on. It was mentioned there that keyword research is a significant first step in any online marketing campaign as well as more so for On-Page SEO tool. It is very important that you select the right sort of keywords that would attract targeted audiences to your web pages – the kind that has the biggest probability of becoming paying customers.

Good Domain Names

Your alternative of domain names for your website is an imperative element in your On-page SEO strategies. A superior domain name should be able to present what your website is and what it can probably in just a few words. Some of the tips are:

  1. Choose consistent domains
  2. Old school domains
  3. Keyword in Page URLs

Optimize your Meta Data

 each page on your website should be optimized to make them more search engine friendly using both content and Metadata particularly Title Tags as well as the Meta Descriptions.

Prepare exceptional content that online users would want to read and share

Unique and high-quality content is what you need for On-Page SEO, not only to satisfy what the Search Engine Web crawlers would find to rank your page according to a particular set of keywords but also to make your visitors want to read as well share your content. Your content determines how pertinent your web page is to what an exacting user is looking for during searches which can be determined by the following:

  1. Main content
  2. Performance
  3. Authority
  4. User experience

Apply these tips on your website today and make it fully optimized not just for search engines but also to your targeted prospects.