Meta Tag Description
Meta tags are text describes the content of the website, there doesn’t appear on the page, but on the HTML source code. Meta descriptions are little content that helps to bots what the web page content is talking about.
Meta tags in the HTML code stand-in head section, these tags you can only see in search engines. Meta tags help to improve SEO but not all the time, these may not help to improve site rankings though it helps to improve user experience.
Many websites ignore the meta tag description, as it is not important for acquiring high search engine rankings. However, what most of these sites do not realize is that meta tag description is extremely important to enjoy high user click-through from search engine results pages (SERPs). So, what exactly is a meta tag description? This description is a couple of lines that your prospective website visitors see when they are looking at search engine results.
Meta tag description is a way to advertise content to potential website visitors and give them information as to what the web page contains. When you use the meta tag description smartly, you not only create compelling content that attracts a searcher to click on your link, it also uses keywords intelligently.
When you have an excellent meta tag description, your webpage will have an advantage over its competitors in SERPs. As a result, you will get more click-through, allowing you to convert visitors into paying customers or leads.
Here are some ways to improve your website meta tag description.
Keep Meta Tag between 150 and 160 Characters
Anything more than 160 characters will get cut off mid-sentence in SERP. Stay within the character limit and look to write compelling content that attracts users to click on your link.
Be Concise and Articulate
When writing the meta tag description, always think from your visitor point of view. Try to put forth clearly what the page has to offer. If you can instill a values proposition into your offer, you can be sure of a high click-through.
Call-to-Action is a Must
You should be viewing your meta tag description as an advertisement in the SERPs. So make good use of it. Include a short call-to-action at the end of the description to increase your click-through rate.
Optimizing Your Meta Description Content
There are ways to optimize your meta tag description so that it stands out in the SERPs.
Use about one to two keywords or key-phrases in your meta description. Highlight the keyword in the content, so that it catches the attention of the viewer.
Always makes it a point to write a unique meta tag description to improve visitor experience, which will help to improve your SERPs.
Always stick to the character limit of 150 to 160 characters and place the keyword at the beginning of the content to optimize it for search engines.