How to Use Heading Tags for SEO


Heading tags

Header tags one of the most important techniques in SEO, it helps to structure the content written on the website. As the term denotes, heading tag is nothing but the title of a webpage. This heading tag helps to separate the heading of the webpage from the rest of the content on the page. Also known as head tags, heading tags are extremely important.   

The H1 tag of the page is the most important heading tag of a webpage, while the H6 tag on the page is the least important. Usually, these tags are introduced on the webpage through HTML coding and start from H1 and go all the way to H6. Every page on your website should have an H1 tag.

The most common head tags in the web page are from H1, H2, H3. The rest of the headers are frequently used according to the content of the web page. If you want to have a positive impact on Search Engine Optimization, you need to follow some rules for better On-Page SEO.

H1 tags

 Having H1 tags on everypage, for positive impact use only one H1tag. H1 tag will not only help the web crawlers to read better of your content, it helps to boost your website with overall SEO performance. Use only one H1 tag with bolder, thicker line helps to attract the user and crawlers, to avoid confusion.

Unique heading tags

Every search engines look for quality content for there audience, in the same way, it will look for content in your heading tag. You need to include a specific keyword in the title tag. 

Make sure you have included keywords in heading tags,make them easy to read and understand.

Featured snippets

You can also use headings, like H2 to H6 tags, to structure the content. this helps to high lights the content of your site.

Importance of Using Heading Tags

If you are tempted to do away with heading tags on your website, think again. They have a lot of importance and should be part of your website SEO strategy.

Search Engine Ranking

When search engine spiders crawl your website, they check the heading tag. The content of the tag helps the spider figure out a basic description of your website and ranks it for the keywords.

Page Relevancy

 The heading tag gives search engine spiders a way of finding out whether the heading of the page is relevant to the content on the webpage

Keyword Consistency

When you do business with a customer, ask them politely to leave a review on your Local Google + page, Yelp page, Face book page, or Super pages page. Make sure you are given multiple options to your customers but get just one review so that they are not tempted to copy and paste the review across multiple sites. Remember, the key is to get genuine reviews, be it positive or negative. Make sure you take time to respond to the review and this will boost your credibility.

Improving Visitor Experience

When web pages have heading tags, it makes it easier for website visitors to figure out what the page is all about. It also makes it easier for the visitor to navigate the different parts of the page due to a properly structured heading tag.

Mistakes to Avoid with Heading Tags

There are some common mistakes that you should avoid when using heading tags. These include the following:

Do not be tempted to stuff the heading tag with keywords. The relevance of the tag diminishes with this.

Each page should have just one heading tag. If you have to use two H1 tags, the search engine spider will view it as keyword stuffing and relegate your website ranking. Instead, divide the content into two pages and use the H1 tag for each section.

 Do not hide the heading tag, as it will affect your page ranking adversely.

 Do not repeat the same H1 tag throughout your website. Instead, create a unique heading tag for each webpage Heading tags are not meant for styling your webpage content. If this is what you are looking for use CSS style-sheets. H1 tags are for presenting the content of your webpage in a structured and organized manner.