Meta description plays a key role in the Google ranking position because Meta description is about the overall concept the website is about that is in the Meta description section in HTML code we need to enter some of the text such that it represent the whole concept of the content in a single or double lines.
At the time when your site had appeared in the Google search small information is present below the site URL and that is the Meta description. So that the reason why the Meta description is important because by reading the information that can clear the point of the user searching for.
And there are some of the fundamentals which are specified by the Google for writing the Meta description and today we are going to discuss those few points of fundamentals writing and common mistake done by us while written the Meta description.
Google has already updated all the webmasters about the fundamentals of writing Meta descriptions remains same. There is no change in writing Meta descriptions even after the latest update on search results snippets. In recent times, Google has revealed an update on search results snippets and its effect on Meta descriptions.
Google has already updated all the webmasters about the fundamentals of writing Meta descriptions remains same. There is no change in writing Meta descriptions even after the latest update on search results snippets. In recent times, Google has revealed an update on search results snippets and its effect on Meta descriptions. Earlier, the Google snippets were limited to 160 characters, but as per the latest update, they have extended from 160 characters to a maximum of 320 characters long. This update on the length of the Google snippets will not affect the fundamentals of writing Meta descriptions.
In general, SEO’s and webmasters will keep the Google snippets in their mind and prepare the header tags, Meta descriptions, content, etc. Its Google’s choice to show all the 320 characters in the search results snippet or not. Its Google’s who need to decide whether to display Meta description or the page content in search results snippet. Google snippet is going to display the data based on the search query and the page content. Google has notified the webmasters that it’s not required to update or increase the length of the Meta descriptions if your current Meta description is adequate for our website.
Google just wanted to display a slight longer snippet and make it clear to the user about a short note on the content of a particular URL. Google’s main intention is to increase the organic traffic and reduce bounce rates. If yours current Meta description is ample enough for your website, then it’s not required to change it anymore. If you feel that it is not sufficient, then you can go your way to improve the Meta description. Anyhow Meta descriptions will have any impact on search rankings, it just plays the role of showing the short and relevant summary in the user’s search results page. It has a high impact on click-through rate and conversion ratio.
There are some of the thing we need to keep it in mind while writing the Meta description and we should also be aware of some the common mistake which we are going to commit while writing the Meta description. And those things are explained clearly below.
- Make sure that you are not writing the Meta description too long such as not extending the lines to 3 or 4. Because if you are maintaining your Meta descriptions too long then it will a boring thing for the user while seeing this lines.
- And also make sure that you are not maintain too short also like single or doubles words like if your website is about electronic products then don’t write the Meta description as “electronic products of 2021”. Try to maintain some meaningful Meta description such as mention the products name, price and the year.
- Meta Description must be straight to point in such a way that it clearly represents the concept of the content that is it should also be consistent with the webpage content.
- And try to maintain the keywords in the Meta description tag such as the same keywords are present in the content also.
- Try to make use of the unique words in the Meta description rather than generally words which we use regularly because there may be a chance of the duplication of the description.
Google’s goal is to reduce the bounce rate, increase organic search results, and increase the click through rate genuinely. Logically explained about the expansion of the Google snippets. Google snippets display the short and relevant summary that generate dynamically. Sometimes, they use the content from the Meta description tag, and more often, it extracts from the content of a webpage, perhaps the data extraction depends on the search query.
When you are going to maintain a perfect title tag and Meta description of your website then definitely your website will rank in the top position of the Google search engine result page (SERP) so by which your CTC (Click Through rate) will also get increases.
In this digital marketing world we need to maintain the short information in the initial stage where your site is viewed i.e. in the search page so that it make the user to feel to connect and it also makes the user to click your website.
So mainly concentrate on your title and Meta description tag initial. And if still Meta description tag is getting messy for your then give a click to CheckSEO tool which make your work easy with little efforts and time.