Bounce Rate in Digital Marketing


Bounce rate

Bounce Rate in the field of Digital Marketing refers to online traffic. The term bounce rate refers to the entry and exit ratio of online visitors to our website. It’s a statistical data representing the percentage of online visitors entering and exiting immediately from our website instead of staying or spending time on our website. The word bounce is applicable only if the visitor enters and leaves from the website instantly.

According to the search engine algorithm, if a genuine visitor enters a quality website, they should spend some time and get engaged with the website. If the visitor exits from a website instantly after entering, search engines believe that either the visitor was not genuine or the website content is not relevant. In both the scenarios, if the quality of a website poor and potential visitor lacks, the bounce rate increases.

The bounce rate is calculated with formulae (Total number of one-page visitors / total entries of the website). Let us know to go in detail with an example if your website has 1500 visitors per month nearly 750 visitors have not even navigate to the inner pages of the site and simply left the website. Here the bounce rate is counted as 50%.

Reasons for high Bounce Rate

Poor website quality

If the website is not user-friendly and not easily accessible to the user. If the website loading time is more. Outdated website design. Lack of quality images and videos. Lack of security and certificates.

Irrelevant content

The content is incomplete and not informative. The content is not representing the image or video presented on the website.

Broken URLs

The URL link of a webpage is unable to access by the user. No proper internal links and poor internal navigations.

Non-potential visitor

Either the visitor has entered the website by mistake or, he found that this website is not relevant.

Wrong hyperlink

Hyperlink is redirecting to the wrong webpage.

Ways to reduce your bounce rates

Optimize page load time

Many website owners assume for the high bounce rate will lying on poor content, but they don’t think about the website loading speed. Out of all problems a web page loading is the worst thing, nearly half of the visitors will simply leave the web page if it takes time to load. Even though the content is good or bad for user experience site speed matters for an increase in bounce rate.

This is especially done with mobile users, although the website is built with good design it takes some time to load. Immediately user will close the window and move forward to other sites in the search results.

Content with smart formatting

Writing unique content is important for gaining traffic, but writing content continuously in paragraph way will not attract the audience. Doing over-weighted paragraphs for entire pages will get some bored while reading. Make smart in the content with some latest updates, here are some tips to make your content smart-looking:


  1. Use headers in the content
  2. Frequent subheadings
  3. Images related to the content
  4. Bullet listings

Optimize Irrelevant content

There are many issues found on the website like technical issues, broken links, sitemap issues, and more. But for the high bounce rate is content relevant or irrelevant.

Some of the sites will target popular keywords to gain traffic only to the relevant content suitable to the query. If your content is not relevant to the user query you will have a higher bounce rate. So we need to optimize the content with relevant content for the site.


Internal linking structure

Internal linking helps to reduce bounce rates, this strategy works well. When we have genuine content we are improving user experience and providing real value.

In some cases you have more information interested to the audience, you have several internal linking in your blog posts. For example, you are talking about the email marketing in this you have linked to SEO strategies, this makes less sense in linking structure.

Optimize for Mobile

This is very sad to listening that how important is mobile optimization but several websites haven’t done yet. Day by day the visitors are increasing by mobile devices. This increases the bounce rate for the website, make sure your website has mobile-friendliness.

How Check SEO helps to decrease the bounce rate

Check SEO is one of the On-Page SEO Score checking tools.

Check SEO has a brilliant algorithm to analyze your website and give the result. Check SEO’s unique algorithm will analyze the website irrespectively. It is not specific to a single search engine. It provides results genuinely based on all the search engines.

Enter your website URL in Check Seo to know your On-Page SEO Score. You can also find the details of your On-Page elements. You can increase your score by updating the website based on the Check SEO report. You can find the term called Broken Links in the General category of Check SEO results page. It shows the number of broken links available for your website.

If the number of broken links is more, obviously there are high chances of an increase in bounce rate.

The speed and security category from Check SEO results in the page gives complete information about your On-Page SEO, which may impact on your bounce rate. There are various elements from speed and security categories like load time, file size, flash test, URL redirect, canonicalization, https test, etc.