As the term denotes, heading tag is nothing but the title of a webpage. This heading tag helps to separate the heading of the webpage from the rest of the content on the page. Also known as head tags, heading tags are extremely important.
The H1 tag of the page is the most important heading tag of a webpage, while the H6 tag on the page is the least important. Usually, these tags are introduced in the webpage through HTML coding and start from H1 and go all the way to H6. Each and every page on your website should have an H1 tag.
Importance of Using Heading Tags
If you are tempted to do away with heading tags on your website, think again. They have a lot of importance and should be part of your website SEO strategy.
Search Engine Ranking: When search engine spiders crawl your website, they check the heading tag. The content of the tag helps the spider figure out basic description of your website and ranks it for the keywords.
Page Relevancy: The heading tag gives search engine spiders a way of finding out whether the heading of the page is relevant to the content on the webpage
Keyword Consistency: Spiders also look for keyword consistency. They do this by identifying the heading tag and then checking for keywords between the tag and the rest of the page.
Improving Visitor Experience: When webpages have heading tags, it makes it easier for website visitors to figure out what the page is all about. It also makes it easier for the visitor to navigate the different parts of the page due to a properly structured heading tag.
There are some common mistakes that you should avoid when using heading tags. These include the following:
Do not be tempted to stuff the heading tag with keywords. The relevance of the tag diminishes with this.
Each page should have just one heading tag. If you have to use two H1 tags, the search engine spider will view it as keyword stuffing and relegate your website ranking. Instead divide the content into two pages and use H1 tag for each section.
Do not hide the heading tag, as it will affect your page ranking adversely.
Do not repeat the same H1 tag throughout your website. Instead create a unique heading tag for each webpage
Heading tags are not meant for styling your webpage content. If this is what you are looking for use CSS style-sheets. H1 tags are for presenting the content of your webpage in a structured and organized manner.