Many websites ignore the meta tag description, as it is not really important for acquiring high search engine rankings. However, what most of these sites do not realize is that meta tag description is extremely important to enjoy high user click through from search engine results pages (SERPs). So, what exactly is a meta tag description? This description is a couple of lines that your prospective website visitors see when they are looking at search engine results.
Meta tag description is a way to advertise content to potential website visitors and give them information as to what the web page contains. When you use the meta tag description smartly, you not only create compelling content that attracts a searcher to click on your link, it also uses keywords intelligently.
Tips to Improve Meta Tag Description
When you have an excellent meta tag description, your webpage will have an advantage over its competitors in SERPs. As a result, you will get more click-throughs, giving you an opportunity to convert visitors into paying customers or leads.
Here are some ways to improve your website├óÔé¼Ôäós meta tag description.
Keep Meta Tag between 150 and 160 Characters: Anything more than 160 characters will get cut off mid-sentence in SERP. Stay within the character limit and look to write compelling content that attracts users to click on your link.
Be Concise and Articulate: When writing the meta tag description, always think from your visitor├óÔé¼Ôäós point of view. Try to put forth clearly what the page has to offer. If you can instill values proposition into your offer, you can be sure of high click-through.
Call-to-Action is a Must: You should be viewing your meta tag description as an advertisement in the SERPs. So make good use of it. Include a short call-to-action at the end of the description to increase your click through rate.
There are ways to optimize your meta tag description, so that it stands out in the SERPs.
Keywords: Use about one to two keywords or key-phrases in your meta description. Highlight the keyword in the content, so that it catches the attention of the viewer.
Unique Description: Always makes it a point to write a unique meta tag description to improve visitor experience, which will help to improve your SERPs.
Character Limit: Always stick to the character limit of 150 to 160 characters and place the keyword in the beginning of the content to optimize it for search engines.